June 1st is a day meant not just to talk about protecting and supporting children and teenagers — but to act.

Ukrainian teenagers have been living through war for the third year in a row. Right now, a new generation is taking shape — one that will soon become a vital part of Ukrainian society. But today, they need our support to process their trauma, understand themselves, learn to manage their emotions, and build inner resilience.

Last year, Dobrodiy Club launched a new tradition for Children’s Day. On this day, over 80 Ukrainian companies and brands joined the initiative by replacing their logos with children’s drawings. Among them were some of the country’s most recognized names — Rozetka, Ukrzaliznytsia, Nova Poshta, Foxtrot, Megogo, Silpo, and others — who chose not to stand aside, but to use the power of their brand to draw attention to the needs of children on this important day.