Children’s Day is not just a celebration — it’s a responsibility!

Ukrainian teenagers have been living and growing up in the reality of war for the third year in a row. Right now, a generation is forming — a generation that will soon become the backbone of our society. War has had a catastrophic impact on their mental health.

Ukraine’s future depends in part on how effectively we work with these teens — because in just 5 to 7 years, they will carry the torch. They need support now more than ever. Because their present is our future.

This year, we are raising the bar of responsibility and launching a major annual fundraising campaign — aiming to raise ₴10,000,000. These funds will power a year-long program of therapeutic and recovery-based activities for more than 3,000 teenagers affected by the war.

Join us. Let’s build a tradition of doing good — together.

Responsible Adults Campaign

As part of our annual tradition, Dobrodiy Club is launching a fundraising campaign on Children’s Day to support therapeutic and recovery-based programs for teenagers affected by war.

If you consider yourself a responsible adult — this is your call to action.

The process is simple and powerful:

• Choose a current or childhood photo of yourself and send it to us
• Pick a frame color — bright, dark, soft, or bold
• Receive a ready-made social media visual
• Open a personal fundraising campaign (₴5,000 or more), share it, and promote it
• Once finished, close your campaign — funds will be transferred directly to the central fundraising account

Every participant is an adult who turns responsibility into action — by opening a fundraiser, sharing their story, and showing that Children’s Day is not about celebration, but about care and commitment.

Ready to join? Write to us at [email protected] — we’re waiting for you!

Changing Logo for Responsible Business

As in previous years, we invite Ukrainian businesses to join our “Changing Logo” campaign — by temporarily replacing their brand logo with a child’s drawing for Children’s Day.

Last year, over 80 Ukrainian companies used the power of their brands to raise awareness about youth needs — including Rozetka, Ukrzaliznytsia, Nova Poshta, Foxtrot, Megogo, Silpo, and many others.

In 2025, we aim to grow this wave of solidarity and expand participation across even more Ukrainian brands and companies.

If this idea speaks to your values — register now and let your brand become a voice of support for Ukrainian youth.

People’s Initiative: “Donations and Flowers” in Schools

Every year at the end of May, schools overflow with flowers. It’s a sign of gratitude, respect, and care. We believe gratitude can grow even deeper when paired with a simple gesture — a donation for the therapeutic recovery of Ukrainian teenagers.

That’s how Dobrodiy Club’s “Donations and Flowers” initiative was born. It’s a meaningful act that unites parents, teachers, and students around a shared mission — building a better future for Ukraine’s youth.

We invite schools, educators, parents, and students to join the initiative. Because the best way to end the school year — is by planting the seeds of change.

Promote the initiative in parent chats, classroom groups, and among your colleagues. Write to us [email protected], and we’ll send you step-by-step instructions for your school’s participation.

Together, we can create change.

If not now — when? Children’s Day is the moment to come together and make this support possible.

Because truly great and lasting things are created collectively. Choose your format — join, support, share. Let’s give Ukrainian children and teenagers a real chance for a better life.

Their present is our future.